July 30, 2018
Mikkeller And Girls Are Awesome Launch "FEMALE"
Mikkeller and Girls Are Awesome team up for the launch of Female, released as a ‘Blonde' and a ‘Brunette' - two beers created for humans who enjoy great beer.
The Female release will be celebrated at Mikkeller’s brewpub WarPigs in Kødbyen on the 17th of August from 5pm with live music, DJs and lots of other fun stuff.
The two Female releases were made in collaboration between Mikkeller and global platform Girls Are Awesome as a lighthearted project highlighting the simple fact that women enjoy a damn good beer as much as men.
“We set out to create two beers that poke fun at the misconception that women want gendered or ‘girly’ beer. Women drink beer. Mikkeller knows beer. Girls Are Awesome is focused on women - it’s a pretty simple equation. Collaborating with Mikkeller on Female is a perfect fit for us, they’re a company dedicated equally to quality and fun, as we are", says Nick Bridge, co-founder of Girls Are Awesome, about the collaboration.
“Since the very beginning of Mikkeller, we’ve been seeking to erase the conception that beer is just for men. Collaborating with Girls Are Awesome on this project is a fun way to once more get this message across”, says Mikkellers founder and CEO Mikkel Borg Bjergsø.
The title of the beer Female references the Danish word ‘Fem’—which means five—and the fact that both of the beers are ales. The ’Blonde’ and the ’Brunette’ refers to the different beer styles – one being a Wit Beer and the other a Brown Ale. It’s all nicely tied together by a women’s hand high fiving on the label, referencing both brands’ open and inclusive approach to what they do.
About Girls Are Awesome
Girls Are Awesome is dedicated to increasing and redefining female representation and operates as a global media platform and brand.
All event details will be revealed over the next couple of weeks here:
Girls are Awesome