Mikkeller's Purpose,
Mission & Vison
Our Purpose
(why we are here)
To inspire and excite the world of craft beer.
Our Vision
(what do we want to achieve)
To become the world’s best known craft beer brand.
Our Mission
(how we do it)
Through the passion and talent of Mikkeller people, we create exceptional, adventurous beer experiences that unite a diverse global community around innovation, quality, fun and a love for beer.
